Senior marketing expertise, when you need it. I work with brands, agencies

I work with leadership teams to clarify and strengthen brand strategy using the insight, data and experience already within the business. By structuring conversations, defining priorities and aligning stakeholders, I help translate ambition into a clear, commercially grounded position. My role is to bring focus, challenge constructively and provide confident recommendations that leadership can act on.

I work within existing marketing structures to integrate influence and creator strategy with rigour and accountability. Drawing on prior experience and current capability, I help define governance, roles and commercial expectations. My focus is ensuring influence activity supports long-term brand equity and measurable outcomes — not isolated execution.

I help teams sharpen briefs and structure pitch responses so they are strategically clear and commercially compelling. By aligning stakeholders, clarifying objectives and defining success criteria, I ensure ambition is grounded in practical direction. Leadership receives considered recommendations and a confident path forward.

I partner with internal and agency teams to shape integrated campaign strategies that align brand, culture and performance. Using existing plans, research and business objectives, I define clear steps, decision points and measurement frameworks. The result is a coherent approach that teams can execute with confidence and leadership can evaluate effectively.

I assess current team structures, processes and ways of working, identifying friction and opportunity. Working collaboratively with senior stakeholders, I define practical improvements in roles, governance and accountability. The goal is not disruption for its own sake, but a more effective operating model that teams can sustain.

I help businesses organise and interpret existing audience data to define actionable segmentation and priority groups. By structuring insight and clarifying decision frameworks, I ensure understanding translates into practical marketing direction. My role is to turn information into confident, commercially relevant recommendations.